Marketing Basics Seminar

Program Type:

Education & Employment

Age Group:

Adult
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Description

Join us for an insightful Marketing Basics Seminar led by Kate Baker, from the Small Business Development Center at the University at Albany. This seminar is designed for small business owners, entrepreneurs, and anyone looking to enhance their marketing knowledge.  In this interactive session you will learn:

  • The fundamentals of market research to help you understand your target audience, competitors, and industry trends.
  • How to gather data to tailor your marketing strategies for maximum impact. 
  • Market potential—how to assess your product or service's demand in your target market.
  • Tips on identifying growth opportunities and positioning your brand for success in both new and existing markets. 
  • Low-cost marketing tactics that can deliver big results without breaking the bank. 

You'll leave this seminar with practical, actionable strategies to promote your business. This seminar is a must-attend for anyone looking to grow their business while maximizing their marketing efforts efficiently and affordably!